Run smarter.

One simple app that helps sole traders
take control of their business.

Download Pointer on the App StoreGet Pointer on Google Play

It’s like having a full-time CFO at your side.

  • A clear picture of where you stand
  • Real-time insight on where to focus
  • A growing toolkit that helps you act

Pointer turns everyday transactions
into
better performance.

Automated finance

Pointer makes compliance a breeze, whether you’re doing it yourself or working with an accountant.

  • Organized bookkeeping
  • Instant reports
  • Secure and private

Clear, visual insight

Pointer analyzes everyday transaction data to give you simple, actionable intel like a personal coach.

  • Track your business “vitals”
  • Identify risks and opportunities
  • Get strategic insight on how to act

Tools to grow and save

Pointer provides a growing set of tools to streamline your operations, including but not limited to:

  • Invoicing, expenses and time-tracking
  • Customer relationship management
  • Inventory and sourcing

Get Pointer

Get the app, create your account, and try it free for 14 days.
No card needed.

Pointer dashboard with performance scores
See where you stand
Pointer assistant analysing a balance sheet
Know where to focus
Pointer reconciliation with a suggested match
Reconcile with ease
Download Pointer on the App StoreGet Pointer on Google Play
Scan to get Pointer on your phone